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TikTok’s Favorite Pastry Chef Is Building an Empire

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By Sarah Medford | Photography by Nacho Alegre for WSJ. Magazine

Attack!” Cédric Grolet lets out a battle cry and grabs a tray of raspberries. Typically a quiet man in the kitchen, on this Monday—video day at Cédric Grolet Opéra, his immaculate cafe and bakery on Paris’s Right Bank—the French pastry chef marshals his team into position with a shout.

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